Whitney Museum Advertising Campaign

whitney museum | renzo piano building workshop | new york usa

The Whitney Museum brought me back to photograph and do video for their first advertising campaign in the new building. After several visits to officially shoot the building for them, as well as for Renzo Piano, The approach here was slightly different. It focused on the actual exhibitions (including a major retrospective by Frank Stella)  as much as the architecture and how people use the space. Furthermore, I did a series of experimental/experiential videos that have been applied to their social media advertising, as well as for general archiving and portfolio uses.contact sheet: